or, When is your CMS not a CMS?
Computer-orientated terminology tends to get thrown around like buzzwords, it seems. Not only by people who don’t really know what they’re talking about – but also by those that should. And, like buzzwords, they convey an idea – not a technical specification. If you haven’t heard of a CMS or a CDP however, you might be left in the dark.
but Buzzwords are cool – they’re easy and indeterminate.
Sure, saying ‘CMS’ or ‘Content Management System’ is easier than describing what you mean all the time – but suppose both parties have completely different ideas of what to expect from a ‘Content Management System’. After all, what does your ‘Content Management System’ do? Does it manage your content for you – or help you manage your content? Does it even do that? Is it just a facilitator for creating content? Drawing up lengthy technical specifications may help, but throw a client-who-uses-misunderstood-buzzwords into the mix and you’re in for a bumpy ride. Chances are you’ll both assume different functionality. Read More…
