It’s a fast-paced industry, with Digital Production studios (like us) transforming all manner of content from clients into wide variety of other formats. We’ll take school textbooks for example and transform them into interactive textbooks, or spreadsheets of contact details and translate them into Google Map pages. A labour-intensive task? It doesn’t have to be, if you’re clever about things (and a little flexible, and willing to get your hands dirty with alien programming languages).
Most companies have crossed into the realms of digital (who even works with paper anymore?) but that doesn’t mean that they are using formats that are compatable with web development – quite the opposite – they’ll mostly be Word documents, Excel spreadsheets or Powerpoint presentations. Likewise, images you’re supplied will be full-resolution megapixel camera shots, not web-optimised graphics. So, just how do you turn work around in an efficent, reliable way – in the easiest way possible for both you and the client?